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Our Story
Welcome to our community of families who want to support their children in becoming confident, bright people with a growth mindset and an eagerness to learn. Being parents ourselves, we understand the struggle in creating a healthy environment for our child, especially with exposure to all types of content in today’s world. Instilling important values in our children like compassion, resilience, and creativity has become a lot harder.
This is why we created My Values Journal, a safe space for you and your child to explore their creativity and build a moral compass that will guide them to the right decisions later in life. Our daughter had an important role in the creation of this journal, ensuring that the stories and the characters will relate to your children as well. We also incorporated real world problems like climate change to develop a mindset that inspires values like compassion for the world and the people around them. This develops empathy and determination as they are provided with achievable solutions through fun and engaging activities.
All our other products follow a similar framework, ensuring it encourages development of important values that will support your children later in life. It has become out mission to ensure the next generation lead with compassion and confidence, and the best way to encourage this is to instil these values early on, in simple and fun ways like through our journal.

I bought this for my nephew and it’s a massive hit. He loves the storytelling and the challenges inside. It's brilliant because it keeps him completely entertained while quietly teaching him great values like determination and optimism

The stories are so cool and the activities are genuinely fun to do. It has actually helped me think a lot about determination and not giving up when my schoolwork or sports get tough.

My daughter loves this journal. She reads the stories and immediately wants to try out the activities. It’s been really amazing seeing her naturally think more about being kind to her friends and showing compassion, all just from having fun with a book.